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 Additional Advertising Marketing Site Web Information

How to Build a Small-Business Web Site, Part 1: Nuts and Bolts (E-Commerce Times)
When it comes to setting up your Web presence, entrepreneurs are surprisingly lax. Depending on who you talk to, about half of small businesses do not have a Web site. Most of those will tell you that it's just too complicated, time-consuming and expensive a job to take on.

YourSeason.com, The Sun-Times News Group's Local Prep Sports, Announces Strong Reader Response Pushes Monthly Web Site ... (Centre Daily Times)
Hales Franciscan vs. De La Salle. Hinsdale South vs. Hinsdale Central. Rolling Meadows vs. Prospect. These were just some of high school football's favorite matchups this fall – and, some of many locations for the rollout of the newly improved and enhanced Sun-Times News Group high school sports Web site, YourSeason.com.

Dots Launches New Web Site (PR Newswire via Yahoo! Finance)
Dots, a national women's retailer based in Solon, Ohio, launched a new Web site, www.dots.com. The fashion-forward site is the first stage in the development of a fully integrated online marketing campaign.

Mystery Shopper Site Settles With FTC (PC World via Yahoo! News)
A Web-based operation that promised customers they could make big money as mystery shoppers will pay US$850,000 to settle charges of deceptive advertising and contempt brought by the U.S. Federal Trade Commission.

Cygnus Custom Marketing Honored by Custom Publishing Council with Pearl Award for Best Overall Web Design (PR Newswire via Yahoo! Finance)
Cygnus Business Media, a leading diversified business-to-business media company, announced today that its Cygnus Custom Marketing division garnered a first place Gold Award at the Custom Publishing Council's fifth annual Pearl Awards for Best Overall Web Design for its portal CygnusCustomMarketing.com.

Best Online Newsletter of 2009 to Be Named by Web Marketing Association (PRWeb via Yahoo! News)
The Best Online Newsletter in 86 industries will be judged as part of the 2009 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at http://www.iacaward.org before the deadline of January 30, 2009.

Web Marketing That Hopes to Learn What Attracts a Click (New York Times)
A new breed of companies specialize in creating thousands of versions of the same ad with different colors or type font, trying to determine what ad works for a specific audience.

5min Enters Web Content Distribution (Mediaweek)
Is the next big thing on the Web a video content syndication strategy that slices audiences across sites according to niche interests and sells advertising targeting these niches?

Mystery Shopper Site Settles With FTC (PC World)
The U.S. FTC settles deceptive advertising charges from a company promising mystery shopping jobs.

'Keywords' connect Web search with site (The Tennessean)
Want to get your Web site to appear high up in the results when someone is looking for the kind of stuff you sell? Today, I'll share with you some keys to drive traffic to your Web site.