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Bigmouthmedia Appoints International Sales and Marketing Director (PRWeb via Yahoo! News) Bigmouthmedia appoints David Hardy as the search marketing group's International Sales and Marketing Director. Arke Systems Sponsors Atlanta Integrated Marketing Summit (PR Newswire via Yahoo! Finance) Arke Systems, an Atlanta-based technology-consulting firm, was the gold sponsor of the second annual Atlanta Integrated Marketing Summit, held on November 13 at the Crowne Plaza Ravinia. Bigmouthmedia appoints International Sales and Marketing Director (e-Consultancy) David Hardy has joined bigmouthmedia as the search marketing group's International Sales and Marketing Director. Stepping into a key strategic and operational post, Hardy will play a lead role in the delivery of the group's growth and expansion programme. Charged with strengthening the company's sales... Web Marketing That Hopes to Learn What Attracts a Click (New York Times) A new breed of companies specialize in creating thousands of versions of the same ad with different colors or type font, trying to determine what ad works for a specific audience. De-construct wins Ballantine's digital pitch (Mad.co.uk) Wine and spirit manufacturer Pernod Ricard has awarded its Ballantine's Finest whisky account to digital creative agency De-construct. Ballantine's is now planning a run of through-the-line marketing activity under the tagline ‘Leave an Impression'. Cleveland to push airport train line (USA Today) Cleveland Hopkins airport and the area's transit agency are at work on a joint marketing program to encourage more people to take the train to or from the plane. BILD-Group expands relationship with Nedstat and Neue Digitale (e-Consultancy) Frankfurt, 2 December 2008 - Nedstat and Neue Digitale have extended their engagement with the BILD-Group. After the successful cooperation for the launch of BILDmobil, the web analytics specialist and the digital marketing agency now also provide detailed insights into the user behaviour of the mobile... Electric Insurance Appoints Sweet & Sons, Inc. (Business Wire via Yahoo! Finance) BEVERLY, Mass.----Electric Insurance Company, a national provider of auto, homeowners, condominium, and renters insurance, announced today that it has appointed Sweet & Sons, a full-service, personal lines insurance agency, as an independent agent for the marketing of its personal lines insurance products to the greater Pittsburgh, PA market. E-consultancy announces Innovation Awards winners (e-Consultancy) Thomas Cook, lastminute and mydeco named among 14 digital marketing and e-commerce award winners London, 4 December, 2008: E-consultancy this week announced the results of its inaugural Innovation Awards for digital marketing and ecommerce. Winners included Thomas Cook, which scooped the awards... Categorized | features (Mobile Youth) In 1963, agency BBDO introduced a radically new concept to the field of youth marketing - lifestyle. The slogan "Come alive!
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