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The Marketing Store Activates Campaigns with SAS® (Centre Daily Times)
SAS, the leader in business intelligence and analytics , today announced that the Canadian arm of The Marketing Store , a leading, integrated branding and relationship management agency, has acquired SAS Analytics to fuel its customer communications offerings with deep analytical insight and demand forecasting capabilities. The Marketing Store Activates Campaigns with SAS® (Business Wire via Yahoo! Finance)
TORONTO----SAS, the leader in business intelligence and analytics, today announced that the Canadian arm of The Marketing Store, a leading, integrated branding and relationship management agency, has acquired SAS Analytics to fuel its customer communications offerings with deep analytical insight and demand forecasting capabilities. The First Book About Marketing Resource Management (PR Newswire via Yahoo! Finance)
Marketing Resource Management", subtitled "The noble art of getting things done in marketing. Efficiently", is now available. Authors Romek Jansen and Frans Riemersma explain in clear wording and through many illustrations how marketing departments can operate more efficiently and how to get the most out of talent, time and money. In a Slumping Economy, Reduced Postage More Appealing Than Ever, Says Brooklyn Mailing House (PRWeb via Yahoo! News)
According to the owner of Select Mail, a longstanding bulk mail and direct marketing company, many businesses and organizations don't take full advantage of the low postage rates available to them. By taking a little extra care in the design of brochures, newsletters, and postcards, these businesses and organizations can save more than a little money. Rogers Plus Outsources Business Community Management with Inovis (Broadcast Newsroom)
Inovis today announced that it has signed a contract with Rogers Plus. As part of the agreement, Inovis will provide supply chain communication to Rogers Plus on the Inovisworks Value Added Network (VAN). Ministry proposes B24.3bn rescue plan (Bangkok Post - Thailand's English news)
A total of 24.3 billion baht will be needed to help small and medium-sized tourist operators, tour agents, hotels and other businesses and to compensate passengers stranded by the airport crisis, the Tourism and Sports Ministry said yesterday. Site review: NakedWines.com (e-Consultancy)
Naked Wines launched this week, offering an alternative model of buying wine online, by connecting winemakers directly to customers. In theory, this will reduce the winemakers' marketing and distribution costs and allow customers to get quality wines at reasonable prices. So how does the website shape up? FatWire Launches Content Server 7.5 To Extend Leadership In Managing Websites While Controlling Costs (EnterpriseContentManagementConnection-ECM)
FatWire Software today announced the launch of FatWire Content Server 7.5, a new release that extends the market-leadership of FatWire's web content management (WCM) solution. Don't Skimp On Ad Budgets (Forbes)
Cutting advertising expenses can yield short-term gains--and long-term trouble. IBM releases Jazz-based requirements definition tool set (SD Times)
Rational Requirements Composer brings requirements definition to the beginning of the life cycle and enables several methods for team members to communicate with each other. IBM added that Requirements Composer can use Jazz to integrate with Telelogic's Doors. Visit website for full story...
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