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Captura Group Names Renowned Hispanic Marketing Expert Felipe Korzenny, Ph.D. Senior Strategy Consultant (PR Newswire via Yahoo! Finance)
Partnership will enhance Captura Group's strategic Hispanic online offering and provide added value for Hispanic online marketers - Email marketing is king if you want to engage with your customers (e-Consultancy)
4th December 2008 Email marketing is king if you want to engage with your customers The latest report from E-consultancy shows that 7 in 10 companies use email marketing as the most powerful way to engage with their customers. The E-consultancy/cScape Online Customer Engagement Survey Report... Professor scrutinized for alleged conflict of interest (The GW Hatchet)
A GW research professor is under scrutiny for allegedly violating another employer's conflict of interest policies by receiving at least $1.3 million from drug companies while hosting a public radio program about psychiatric drugs. Driscoll, Polvere Join Sesame Workshop Marketing Team (TVWeek)
Sesame Workshop has expanded its marketing teams, naming Karen Driscoll as vice president of marketing services and Diana Polvere as vice president of market intelligence. Ms. Driscoll will be responsible for development and execution of marketing plans, campaign ideas and programs supporting "Sesame Street" and "The Electric Company." She previously worked for Worldwide Biggies as a marketing ... PRO AV Announces New Column by Acoustical Consultant Sam Berkow (Marketwire via Yahoo! Finance)
Sam Berkow, leading acoustical consultant, has joined PRO AV magazine as a monthly consultant. PRO AV, the top media brand in the commercial audiovisual industry, published by Hanley Wood, LLC, reaches 20,000 subscribers each month. WPP's Sorrell, Publicis' Levy Press Rivalry, Confront Ad Slump (Bloomberg)
Dec. 4 (Bloomberg) -- WPP Group Plc 's Martin Sorrell and Maurice Levy of Publicis Groupe SA , the heads of Europe's largest advertising firms, are relying on digital ads and emerging markets to weather the global recession -- and stay ahead of each other. Business model: Key to market success (Philippine Daily Inquirer)
Question: We own two medium-size supermarkets up here in Northern Luzon. We put up our first store some 12 years ago when my husband retired two years earlier. Marketers Struggle With the 'Dark' Side (BrandWeek)
NEW YORK -- A woman, fully clothed in a tight dress and spiked heels, lies on her back, hips raised as a bare-chested man holds her down and four other men look on. Ineffective Remedies (Khaleej Times)
Foreclosures totaled 1.2 million in the first half of 2008, compared to 1.5 million in all of 2007. Some experts predict close to 3 million in 2009. They cite several causes. US states to ask Obama for funds to fight recession (Guardian Unlimited)
State governors today will press their case for federal help when they meet Barack Obama , the US president-elect, one day after official confirmation that the American economy is in recession. Governors from the 50 states are seeking at least $40bn (£27bn) to help pay for healthcare for the poor and disabled, and $176bn for infrastructure projects such as road and bridge repair. "We're ...
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