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E-mail marketing expert joins Smith-Harmon from Direct Marketing Associatio (InternetRetailer.com)
Chad White, former director of retail insights at the Direct Marketing Association's Email Experience Council, has joined e-mail marketing services provider Smith-Harmon as research director. Azure Media Enters Joint Venture with Leading Direct Marketing Firm to Merge Data Sources and Create a Comprehensive ... (PRWeb via Yahoo! News)
Azure Media enters into a joint venture with a leading direct marketing firm to create a direct mobile marketing data source that is FCC complaint. Azure Media is attempting to reinvent the direct marketing paradigm, by modernizing the industry. Azure Media will be appending mobile telephone numbers to lifestyle and demographic data records. E-retailers are asking for more information with e-mail sign-up, study says (InternetRetailer.com)
Major online retailers are seeking more information from consumers signing up to receive e-mail, but in some cases making that sign-up option less prominent, says a study from the Email Experience Council of the Direct Marketing Association. New Accredited Investor Email, Telemarketing, and Direct Mail Lists Now Available by State on ... (PRWeb via Yahoo! News)
New Accredited Investor Email, Telemarketing, and Direct Mail Lists Now Available by State on Accreditedinvestorlists.com In a Slumping Economy, Reduced Postage More Appealing Than Ever, Says Brooklyn Mailing House (PRWeb via Yahoo! News)
According to the owner of Select Mail, a longstanding bulk mail and direct marketing company, many businesses and organizations don't take full advantage of the low postage rates available to them. By taking a little extra care in the design of brochures, newsletters, and postcards, these businesses and organizations can save more than a little money. ACES Power Marketing Adds New Industrial Company to Client List (PR Newswire via Yahoo! Finance)
ACES Power Marketing -- a nationally recognized wholesale energy risk management and transaction execution services company -- is continuing its track record of facilitating cost-savings for industrial customers by managing the sales of excess energy into the Midwest Independent System Operator market from a cogeneration facility operated by Ohio-based SMART Papers. Marketing in Turbulent Times: Don't Give Up the Ship (Advertising and Marketing Review)
When times get tough, as they are today, many companies begin cutting back. Sometimes they let employees go and stop there. Other times, they eliminate their marketing. "A bad move," said communications pro Stacy Cornay. "The public has to be reminded about who you are and what you're selling . . . Matter box sparks storm of interest (PrintWeek)
Royal Mail is behind a huge surge in demand for direct mail as it gets set to post the first commercial 'Matter' boxes to more than 30,000 UK consumers this weekend. Cygnus Custom Marketing Honored by Custom Publishing Council with Pearl Award for Best Overall Web Design (PR Newswire via Yahoo! Finance)
Cygnus Business Media, a leading diversified business-to-business media company, announced today that its Cygnus Custom Marketing division garnered a first place Gold Award at the Custom Publishing Council's fifth annual Pearl Awards for Best Overall Web Design for its portal CygnusCustomMarketing.com. ACCENT to lay off 164 workers at its New Albany contact center (The Evening News and the Tribune)
Kelly Hilton, a spokeswoman for ACCENT, didn't specify which client had cutback its demand for employees in an e-mail statement, but said the direct impact was "a lack of work." "Employees affected by this reduction have been offered continuation of benefits, pay-for-stay bonuses, relocation assistance and outplacement services," Hilton said.
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