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Online ads stick to ASA rules, survey of digital marketing reveals (Guardian Unlimited)
A report by the UK advertising regulator has found that companies are sticking to digital marketing rules. By Mark Sweney Bales Worldwide boosts sales by 5% using Neolane (e-Consultancy)
- Bales Worldwide doubles direct marketing campaign response rates and increases sales...by delivering to each of its customers personalised and integrated communications across email, direct mail and via SMS. - All automated from a single software platform, Neolane. TWICKENHAM, UK – December... Quantum diverts marketing spend to channel (Channel Business)
QUANTUM Storage UK has said it is to divert in excess of $250,000 of marketing spend into its Alliance Channel Programme. Twenty forecasts full year loss (ShareCast via Yahoo! UK & Ireland Finance)
Shares in Aim-listed marketing group Twenty tumbled as it warned of a full-year loss as the recent deterioration in the economic outlook from October has had a direct impact on both new business levels and the activity levels of some existing clients. Tories sack 10% of party HQ staff as credit crunch bites (Guardian Unlimited)
The Conservative party is making more than 10% of its staff at party headquarters redundant as a direct result of the economic downturn, guardian.co.uk can reveal. The casualties include members of the party's policy section, which provides research and ideas for the next general election manifesto. The decision follows a slackening off in donations as the global financial crisis bites. ... (AFX UK Focus) 2008-12-03 10:59 Glance-STOCKS NEWS EUROPE-JJB hit by probe into Sports Direct stake (Interactive Investor)
STOCKS NEWS Reuters Results diary Stocks on the move Real-time Equity News Is UK plc losing control of its media? (Media Week Online)
As in football, an increasing number of leading media businesses are now under foreign ownership. Media Week examines the implications for the future of the UK media industry Matter box sparks storm of interest (PrintWeek)
Royal Mail is behind a huge surge in demand for direct mail as it gets set to post the first commercial 'Matter' boxes to more than 30,000 UK consumers this weekend. (AFX UK Focus) 2008-12-03 12:39 STOCKS NEWS UK SMALL-Rail operators slump on Stagecoach warning (Interactive Investor)
STOCKS NEWS Reuters Results diary Europe Real-time Equity News UK Stocks on the move UK smallcaps Interflora sues M&S over Google keywords (The Register)
Could be trade mark test case The world's largest flower delivery firm has sued Marks and Spencer at the High Court in London for sponsoring the word 'Interflora' as a search engine keyword. The case could be an important test of how UK trade mark laws apply to keyword advertising.…
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