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Website Optimization (Slashdot)
Michael J. Ross writes "As Internet users' expectations continue to ratchet upwards, it is increasingly essential that every Web site owner maximize the chances that those users will find the site in question, and, once found, that the site will perform well enough that those visitors become customers or members, and recommend the site to others. Key elements of a successful strategy include ... AORN Works Selects 90octane for Strategic Pay-Per-Click Advertising Program (PR Newswire via Yahoo! Finance)
AORN Works, a subsidiary of the Association of periOperative Registered Nurses , the nation's largest perioperative nursing association, has hired conversion-driven marketing agency 90octane to manage its pay-per-click advertising program. Community Hacking - 96 Baiting Strategies You Can Employ (Search Engine Roundtable)
Link-baiting is a topic that makes some people snicker when they hear it. However, the complexities and subtleties are a fascinating combination of clever copywriting and strategic placement. Did you know that there are 12 types of links? Moreover, there are eight types of link bait to get those 12 types of links? That means there are 96 different strategies to get links. This session will look ... Landing Page Optimization, Back Button Buzz Kill, & MultiVariate Testing (Search Engine Roundtable)
Moderated by Christine Churchill We are live blogging this session from Salon B @ the Las Vegas Convention Center, PubCon 2008. Great ad copy is not enough in itself, absent effective conversion on the landing page. This panel discussed tips and tricks to "clean up" landing pages for enhanced performance, better conversion and great usability. Brad Geddes, Director of Search Engine ... New Oneupweb Study Uncovers Surprising Online Retail Holiday Sales Trends (PRWeb via Yahoo! News)
Oneupweb's latest study reveals surprising facts about consumer behavior during the 2007 holiday shopping season and offers important advice for 2008.
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