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Free programme assessment from American Express Business Travel (eyefortravel.com) American Express Business Travel is to offer a complimentary travel programme assessment to companies of all sizes in order to help companies recession-proof their travel programmes and identify further opportunity for cost savings. DATEBOOK: PLAN YOUR WEEK (Tucson Citizen) FORECLOSURE WORKSHOP: Learn ways to take charge of your situation; find out about resources available in your community and learn strategies to keep your home. Reservations required. Class is featured every Tuesday through Dec. 16. When: 4-7 p.m. Where: Lew Murphy Memorial Conference Room, 3003 S. Country Club Road Price: Free Info: 623-9383 Economy Puts Mobile Marketing on Hold (AdWeek) NEW YORK If all went to plan, the day after Thanksgiving, JC Penney customers were roused with a wake-up call. The service was provided free as part of a Black Friday mobile marketing push. Consumers had been invited to come to JCP.com to sign up for the call, SMS shopping tips and sales alerts. Color of Money Live (Washington Post) Personal finance columnist Michelle Singletary will host a free-for-all discussion about money matters. SearchDay | Social Community: Free Pancakes Anyone? (Search Engine Watch) Today's search engine marketing news and opinion: Social Community: Free Pancakes Anyone?; A Look Back, and a New Beginning; Yahoo and Ask.com Reveal Top Searches for 2008; and more. The Recession-Bound Business Plan (TheStreet.com) During a recession, you need to cut costs and find new sources of revenue. Here's how. Businesses on board for Vail marketing push (Vail Daily) Local lodging, restaurants, shops offer deals to bring skiers to Vail Sagefrog Survey Shows More Companies Are Outsourcing Their Marketing During a Tough Economy (Marketwire via Yahoo! Finance) Seeking a competitive advantage in a tough economy, companies are devoting a higher percentage of their budgets to marketing, according to the 2008 Business-to-Business Marketing Mix Survey. Village Stroll geared to bring Lake Placid together this Holiday Season (Lake Placid News) LAKE PLACID - The nation may be facing uncertain economic times - but if the orchestrators of Lake Placid's first Holiday Village Stroll have their way, local area businesses will receive a nice boost this holiday shopping season. The Holiday Village Stroll is scheduled for the weekend of Dec. 5 to 7. The brainchild of local business owners and marketing professionals, it is hoped Joining Seth Godin's Cult Is Better Than Business School! [Gurus] (Gawker) Fancy business school degrees-who has time for them? Instead of an MBA, wouldn't you rather have some sort of laser-printed homemade certificate stating that you spent six months hanging out...
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