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Will Marketing, Advertising Continue to Fall Together? (Mediaweek)
If you want to know what the current economy holds in store for the advertising industry, you might consider what happened after Galileo made his famous climb to the top of the Leaning Tower of Pisa in 1590. Dropping two cannonballs of unequal weight, the scientist proved that gravity exercises the same effect on everything. Hence, a modern corollary for marketers: When the economy takes a fall, ... Newest Unpleasant Ad Numbers: Mortgage Ads Down 62% (AllThingsD Online via Yahoo! Finance)
Your grim advertising stats for the day: Financial advertisers pull back in 2008, and another ad agency predicts a spending decline for 2009. In other news, the sun rises in the East, and sets in the West. Government Mulls More Mortgage-Rate Intervention (Commercial Property News)
REal Talk with Adam Perrotta-Wednesday December 03, 2008 A couple of troubled firms got some welcome news today. Handymen use do-it-yourself marketing (The Fayetteville Observer)
When Patty Lambert tucks a flier under a mailbox flag to promote her business, she sometimes has to slide it beside another entrepreneur's handout. Potomac Confidential (Washington Post)
Metro columnist Marc Fisher looks at the District's decision to open bars till 5 a.m. during Inauguration Week, the sad state of car sales in the area and the federal government's green light for extending Metro to Dulles. St. Paul promotes city's effort to help foreclosure victims (Finance and Commerce)
The city of St. Paul has unveiled a magnetic new campaign aimed at drawing attention to its Mortgage Foreclosure Prevention Program and hot line. Starting Wednesday, the city affixed small magnetic signs to more than 400 city vehicles in its Department of Public Works fleet. Mortgage Attorneys See Surge in Cases (PR Newswire via Yahoo! Finance)
Legal actions tied to mortgage compliance, mortgage fraud and regulatory orders have surged, according to the Third Quarter Mortgage Litigation Report released by http://www.MortgageDaily.com. Bank customers benefiting from lenient practices (The Nassau Guardian)
While some banks have put in place more stringent lending practices for new borrowers, they are also becoming more lenient as long-term customers face the pressures of a worsening economy. Lead role (Mad.co.uk)
There are various sources for leads on customers who have expressed an interest in your product, but how can you be sure they're worth what it costs to get them? Recession hits Putzmeister and its employees (The Journal Times)
MOUNT PLEASANT - The economic recession has struck another local company in the form of job reductions.
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