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Marketing Digest (Chicago Business) For this second edition of Marketing Digest I thought I'd offer up an explanation for its existence to all of our new readers. Last January, this column was born of my desire to elevate the visibility of marketing at the GSB (and served double duty as a dumping ground for all the industry research I was doing for recruiting). Will Zune's Latest Marketing Song Make Buyers Dance? (E-Commerce Times) A video for the title track on hip-hop veteran Common's forthcoming album, "Universal Mind Control," begins with a digital music player pulsing to the beat. The viewer is pulled through the screen into the gadget's guts, where the cool, collected rapper lets loose an easy stream of lyrics. It takes hitting rewind a few times to notice that the music player isn't one of Apple's slim new iPods. Northwestern Mutual network expands to District (BizJournals) Riding a wave of demand brought on by the financial crisis, Northwestern Mutual Financial Network is expanding. Arbita Presents Sourcing and Recruiting Best Practices at Kennedy Information's Recruiting 2008 Conference and Expo (PRWeb via Yahoo! News) Don Ramer, Shally Steckerl and Glenn Gutmacher to lead multiple sessions Jobs2Web Launches Global Public Relations Program; Selects The Devon Group as PR Agency of Record (Marketwire via Yahoo! Finance) Jobs2Web Inc., a Web 2.0 interactive recruiting solutions provider, today announced the launch of its global public relations program. ZeroG Wireless Strengthens Management Team Appoints Four Experienced Key Executives (PR Newswire via Yahoo! Finance) ZeroG Wireless, an innovator in low-power embedded Wi-Fi design, today announced that Goran Andersson, Tim Colleran, Mike Marrione and Mark Shen have joined the company's executive team filling key VP roles for sales, marketing and operations. Issue 109 - 26th October - 23rd November (Online Recruitment) JobboardIT, one of the first online recruitment resources for the information technology sector, has been given a major facelift by Brainhunter. MBA program jumps six spots in rankings (The Observer) The MBA program in Notre Dame's Mendoza College of Business advanced six spots in BusinessWeek magazine's biennial survey of MBA programs nationwide, from a No. 26 ranking in 2006 to No. 20 in 2008. EXPERT (St. Petersburg Times) (show on map) EXPERT Recruitment Agency has been working in Saint Petersburg since March 2001. We render professional services in high-qualified specialists' and managers' selection in key areas of business throughout St. Petersburg. Career Moves (The News & Observer) Tad Dunn has been hired as deputy director of the N.C. Military Foundation, which has its headquarters in Raleigh. Dunn will establish the Foundation's Charlotte office.
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