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ZIGZAG Marketing Launches Interactive Product Management Framework (Centre Daily Times)
ZIGZAG Marketing, Inc., a product management training and consulting firm, announced version 2.0 of its product management framework . Designed to drive greater market focus and alignment across the entire organization, ZIGZAG's framework eliminates individual product silos that can impede growth and consume an abundance of resources. Burgan Bank's marketing strategy recognized as the best in the region (AME Info)
Burgan Bank has been declared the winner of the coveted 'Marketing Strategy of the Year' Award category of the recently concluded 2nd Annual Middle East Business Achievement Awards (MEBA). ZIGZAG Marketing Launches Interactive Product Management Framework (Business Wire via Yahoo! Finance)
ATLANTA----ZIGZAG Marketing, Inc., a product management training and consulting firm, announced version 2.0 of its product management framework. Designed to drive greater market focus and alignment across the entire organization, ZIGZAG's framework eliminates individual product silos that can impede growth and consume an abundance of resources. Kuwait's Burgan marketing strategy recognized as best in region (MENAFN)
Kuwait's Burgan marketing strategy recognized as best in region Tianyin Pharmaceutical Co., Inc. Implements New Sales and Marketing Strategy to Drive Revenue Growth (PR Newswire via Yahoo! Finance)
Tianyin Pharmaceutical, Co., Inc., , a manufacturer and supplier of modernized traditional Chinese medicine based in Chengdu, China, today announced the implementation of a new sales and marketing strategy to categorize both distributors and hospital clients into three classes in order to optimize their sales and marketing structure. The 'Freemium' Fallacy (Forbes)
Giving stuff away can be a useful marketing strategy, but it's no business model. (AFX UK Focus) 2008-12-04 16:37 Nokia says moves marketing to themes from products (Interactive Investor)
NEW YORK, Dec 4 (Reuters) - Nokia, the world's biggest mobile phone maker, is moving away from advertising specific devices to marketing themes, such as music or messaging, a top executive said on Thursday. Anssi Vanjoki, the executive vice president for markets, said a big part of the company's marketing would be based on service themes such as music, navigation or messaging going forward ... Solae Sustainability Initiative: Product Packaging Changes (Marketwire via Yahoo! Finance)
Today, Solae announced a new initiative to reduce its environmental footprint. The global protein innovation company is changing all product packaging from bleached white bags to brown kraft paper bags. BioSante Pharmaceuticals Signs Elestrin Marketing Agreement with Azur Pharma (Business Wire via Yahoo! Finance)
LINCOLNSHIRE, Ill.----BioSante Pharmaceuticals, Inc. today announced that it has signed an exclusive agreement with Azur Pharma for the marketing of Elestrin to treat moderate-to-severe hot flashes in menopausal women in the United States. Oncologists Rank Aloxi's Marketing Message Most Influential in the Chemotherapy-Induced Nausea and Vomiting Drug Market (PR Newswire via Yahoo! Finance)
Decision Resources, one of the world's leading research and advisory firms focusing on pharmaceutical and healthcare issues, finds that Eisai/Helsinn Healthcare's Aloxi's marketing message is rated the most influential by oncologists in the chemotherapy-induced nausea and vomiting drug market.
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