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Survey Shows Business Marketers Now Spend Nearly Half Their Budgets Online (PR Newswire via Yahoo! Finance)
A survey of business-to-business marketers indicated that the migration of communications budgets from traditional media to online has accelerated to the point where nearly half of all spending, 47 percent, is spent on online marketing techniques today. Email marketing is king if you want to engage with your customers (e-Consultancy)
4th December 2008 Email marketing is king if you want to engage with your customers The latest report from E-consultancy shows that 7 in 10 companies use email marketing as the most powerful way to engage with their customers. The E-consultancy/cScape Online Customer Engagement Survey Report... Targeted Online Training Closes Marketers Knowledge Gap (Business Wire via Yahoo! Finance)
ARLINGTON, Va.----The Marketing Excellence Survey , a marketing assessment and training program at the Corporate Executive Board , has been selected as the "Best Video winner" in the "Adobe® eLearning Challenge" campaign. Sagefrog Survey Shows More Companies Are Outsourcing Their Marketing During a Tough Economy (Marketwire via Yahoo! Finance)
Seeking a competitive advantage in a tough economy, companies are devoting a higher percentage of their budgets to marketing, according to the 2008 Business-to-Business Marketing Mix Survey. MarketTools Unveils Industry-First Research Quantifying Business Risks of Poor Sample Quality (Business Wire via Yahoo! Finance)
SAN FRANCISCO----MarketTools, Inc. today announced new research that for the first time conclusively demonstrates a clear connection between fraudulent survey respondents and skewed survey data. SEMPO Launches 2008 State-of-the-SEM Market Survey (GlobeNewswire via Yahoo! Finance)
WAKEFIELD, Mass., Dec. 2, 2008 -- SEMPO announced today it is launching its fifth annual industrywide survey to assess the economy's effect on year-to-year online marketing spending and on continuing changes in budget allocation between various media segments. Online spending tops $840M on Cyber Monday (National Jeweler)
The four-day period from Black Friday through Cyber Monday--the ceremonial kickoff to the online holiday shopping period--saw e-commerce spending increase 13 percent with both weekend days and Monday all achieving double-digit gains. Online retailers seeks a slice of sales today with Cyber Monday deals (The Sacramento Bee)
Cyber Monday is no Black Friday – at least not yet. More than 80 percent of leading online retailers will offer special promotions today in hopes of producing the sort of buying frenzy that filled stores Friday, according to a retail industry survey. But while the Web's official holiday-shopping launch is gaining importance as a marketing tool, it's still far from being the phenomenon that ... Travel agents in North Asia focus on business automation: Survey (eyefortravel.com)
Travel agents in North Asia consider business automation as key to surviving tougher times, according to a survey initiated by Abacus International. Study: Online holiday shopping to grow 12% (BizJournals)
Online holiday shopping sales are expected to grow 12% this holiday season, according to a new report from Forrester Research Inc., an independent research company.
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