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Borders launches first social marketing strategy (Mad.co.uk)
Borders is boosting its online strategy by using social media marketing for the first time, in a bid to build brand loyalty. The book retailer aims to extend its brand by engaging users to increase traffic and sales, as well as enhance advocacy and word-of-mouth. Overstock.com Joins Autobytels Expanding AutoReachSM Ad Network (Business Wire via Yahoo! Finance)
IRVINE, Calif.----Autobytel Inc. , a leading automotive marketing services company, today announced the addition of Overstock.com, the popular online retailer of brand-name merchandise at discount prices, to its rapidly growing AutoReach Ad Network. The Book People Select Percussion to Help Increase Speed to Market (PRWeb via Yahoo! News)
The Book People -- the UK's largest supplier of specialty, top quality books -- selected the Percussion Content Management System to manage five online properties. E-consultancy announces Innovation Awards winners (e-Consultancy)
Thomas Cook, lastminute and mydeco named among 14 digital marketing and e-commerce award winners London, 4 December, 2008: E-consultancy this week announced the results of its inaugural Innovation Awards for digital marketing and ecommerce. Winners included Thomas Cook, which scooped the awards... Borders launches social media campaign (Netimperative)
Entertainment retailer Borders is making its first foray into social media marketing with digital creative marketing agency, Hyperlaunch - a member of Digital Marketing Group. A year later, Amazon's Kindle finds a niche (CNN)
It has the curves of a Lamborghini, looks like something an astronaut might take into space and weighs only 10.3 ounces. The Unwritten Rules of Social Networking (Entrpreneur.com)
Is your social networking strategy actually costing you customers? Use these strategies to get it right. Juniper Networks predicting user-friendly future (The New Zealand Herald)
Internet equipment-maker Juniper Networks has had a strong year, thanks to growing demand for network technology. The company reported global sales were up 29 per cent in the past quarter, compared with the same period last year. Video Army Joins Forces With Guttman Associates After Naked Steve Guttenberg Video Goes Viral (Marketwire via Yahoo! Finance)
Video Army LLC has announced that Beverly Hills-based Guttman Associates will enlist their viral media marketing services for a handful of the firm's Hollywood clients. Recently, the combined efforts of Danielle Marie Owens of Guttman Associates and Video Army LLC created a viral video internet sensation in less than five days while a historic and much anticipated Presidential election took ... FranchiSeek International Takes Guerrilla Marketing Strategies for Franchisees & Small Businesses to 25 Countries (PRWeb via Yahoo! News)
Franchiseek Interntaional is now selling Guerrilla Marketing Strategies training materials for franchisees and other small business owners.
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