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 Additional Strategic Marketing Process Information

Alison Smith Joins AspenTech as Vice President of Marketing Strategy & Research (Business Wire via Yahoo! Finance)
BURLINGTON, Mass.----Aspen Technology, Inc. , a leading provider of software and services to the process industries, today announced that Alison Smith has joined the company as Vice President of Marketing Strategy & Research.

The First Book About Marketing Resource Management (PR Newswire via Yahoo! Finance)
Marketing Resource Management", subtitled "The noble art of getting things done in marketing. Efficiently", is now available. Authors Romek Jansen and Frans Riemersma explain in clear wording and through many illustrations how marketing departments can operate more efficiently and how to get the most out of talent, time and money.

Gina McDuffie Joins Exhibitgroup/Giltspur as Vice President of Marketing (PRWeb via Yahoo! News)
Marketing Industry Veteran Brings New Vision and Expertise to EG Clients and Internal Teams

New White Paper From Marketing Management Analytics Lays Out Success Factors In Creating A Marketing Accountability ... (PRWeb via Yahoo! News)
Paper shows how marketing can partner with finance and management to drive sales, profit.

Nomis Solutions Announces Pricing and Profitability Management Suite for Retail Banks (PRWeb via Yahoo! News)
Retail Banking Suite Leverages Strategic Pricing to Optimize the Customer Acquisition and Portfolio Management Process for Consumer Lending and Deposits

ESI Group Announces the Acquisition of Vdot, a US Software Platform for Lean Process Management (Centre Daily Times)
ESI Group (ISIN FR0004110310), pioneer and world-leading supplier of digital simulation software for prototyping and manufacturing processes, announced today the acquisition of Vdot, a software focused on development process management, from the US company Procelerate Technologies Inc.

AORN Works Selects 90octane for Strategic Pay-Per-Click Advertising Program (PR Newswire via Yahoo! Finance)
AORN Works, a subsidiary of the Association of periOperative Registered Nurses , the nation's largest perioperative nursing association, has hired conversion-driven marketing agency 90octane to manage its pay-per-click advertising program.

clickbooq and RedCart Team Up to Give Professional Photographers an End-to-End Solution for Marketing and Selling ... (Marketwire via Yahoo! Finance)
clickbooq, inc. and RedCart Solutions, LLC today announced an exclusive partnership to offer a co-branded version of RedCart's popular shopping cart software as a new add-on service for clickbooq's website design and management software for professional photographers.

ESI Group Announces the Acquisition of Vdot, a US Software Platform for Lean Process Management (Business Wire via Yahoo! Finance)
PARIS----ESI Group , pioneer and world-leading supplier of digital simulation software for prototyping and manufacturing processes, announced today the acquisition of Vdot, a software focused on development process management, from the US company Procelerate Technologies Inc.

Screw Market Share: Whole Foods subpoenas New Seasons' financial and marketing records. (Willamette Week)
In Battlestar Galactica terms (new episodes January 16!), they're pretty much demanding a direct download, Cylon-style, from New Seasons' Resurrection ship. Which is soooo not cool.