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Viral Marketing On The Cheap (WebProNews)
Marketers everywhere face problems including mute buttons, ad-blocking software, and steep prices. Advertising that folks actually like and spread on their own is pretty special, then, and so Barry Schwartz recently discussed Blendtec's "Will It Blend?" campaign in the context of viral marketing. read more Viral load: Contagion of humor sells lab stuff (BizJournals)
Viral videos of dancing lab techs, a soul-singing lecturer and a boy band crooning about lab automation are transforming the staid world of life sciences equipment. Marketing dives deeper into cyberspace (BizJournals)
A trivia game popular on college campuses in the 1990s challenged players to connect any actor with movie star Kevin Bacon in as few links – called degrees – as possible. The game played on the concept that we live in a small world. Q&A with Duncan Jennings of VoucherCodes.co.uk (e-Consultancy)
Duncan Jennings, the founder of VoucherCodes.co.uk , spoke at our recent Online Marketing Masterclasses about - you guessed it - the role of voucher codes in affiliate marketing. I caught up with him to find out how voucher codes can be embraced by e-commerce companies to drive sales, and to figure out some best practices in this area. CEIVA(R) Invites You to Virtually Sit on Santa's Lap During the 2008 Holiday Season (PR Newswire via Yahoo! Finance)
CEIVA Logic, Inc., the inventor of the digital photo frame, announced the Sit on Santa's Lap viral video program just in time for the holiday season. Sit on Santa's Lap lets anyone virtually sit on Santa's lap and create a festive online video that can be sent instantly to family and friends across the globe. DBD Media scores with Football Superstars (e-Consultancy)
Search engine marketing specialist, DBD Media, today announces that Football Superstars is the latest addition to its client portfolio. DBD Media will handle Football Superstars' entire search account, managing both paid and natural search. Football Superstars is the world's first virtual football world... Hitviews Offers Brands a New, Proven Way to Deliver Message Inside the Most Popular Online Videos (PRWeb)
Popular and credible online-video stars are providing marketers with access to established audiences for instant results. Collectively the stars have more than 400 million views by established and engaged audiences, and provide greater reach and lower risk than "viral videos." Marketers can now target and reach consumers via sponsored videos and product placement, taking their brands beyond ... Search Engine Strategies (SES) Training Provides Intensive SEO, SEM Training for Chicago Marketers (Centre Daily Times)
Learning new search engine marketing ( SEM ) and search engine optimization ( SEO ) techniques that are cost-effective is at the heart of Search Engine Strategies Training ( http://www.SearchEngineStrategies.com/chicago/training.html ) slated for December 12, 2008, at the Chicago Hilton. The day of thorough, hands-on training with six sessions to choose from is designed to put theory into ... Holiday Traditions Go Viral (AdWeek)
NEW YORK As consumer budgets tighten and retailers brace for a rough shopping season, brands are looking to tap into holiday traditions by adding viral twists to make their promotions work harder. Dancing Matt profits from YouTube jig (Sydney Morning Herald)
YouTube's most enduring star turns a goofy dance he devised in a Brisbane office block into a global marketing colossus.
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